It’s the constant algorithm battle we tackle every day. Engagement rate. When your followers go up, your engagement naturally goes down… it’s a bit of a catch 22 isn’t it?.
But how do we do it? Here are some easy-to-implement tactics you can use to increase your Instagram engagement and hack the algorithm in no time!
ENGAGE WITH LIKE-MINDED ACCOUNTS DAILY
Sounds so simple right? But it’s something we so easily seem to forget! Instagram engagement feeds engagement. The more you engage, the more visible your account becomes and the more engagement your page will receive. Engaging with others on a daily basis also improves your standing in the algorithm - Instagram wants to see that you’re a real person and you use the platform as intended! Too many times we see clients / brands who have an Instagram account and “post and run.” They simply post a photo on their feed and hope for the best. You’ll find it hard to increase your likes and reach if your account is dormant.
USE INSTAGRAM STORIES FREQUENTLY
Again, sounds very basic. But here’s some stats to back this. As of January this year, Instagram stories had 500 million daily active users worldwide… which means, stories are too hard to ignore.
Using stories not only showcases your content to more of your audience, but it can also increase traffic to your latest posts and easily boost your likes. Instagram is currently favouring this “SHARE TO STORY” tool and will automatically provide you with a higher, organic reach.
Want to reach more people with your stories? Include hash-tags! I personally find hash-tags tacky and a bit “clunky”, so you can get a bit creative and “hide them” behind GIFs, stickers or location tags etc.
3. ADD A GEO LOCATION TO EVERY POST
Speaking of location tags. This is one of the first things I always check when people ask me how to get more likes on Instagram. Are you using a geo-location tag on your posts? When you use them, your post appears under that location (similar to how your image shows up in a hashtag) and it can significantly increase your reach and likes!
You can add the location you are currently at, where you were when the photo was taken or any other location of your choic. Get strategic about this though. What locations would your target audience be interested in? A specific bar or the precinct itself? Think about it.
Much like hashtags, photos posted in a location tag are shown in a chronological order, so make sure you are adding them at the same time you make your post. There are other ways to “hack” the location system, which we will talk about in a later post.
4. 15 MINUTES OF FAME
After thoroughly researching and trying to “hack” the algorithm (I use this term way too lightly), we found 15 minutes was the maximum timeframe you have to really maximise your post. 15 minutes before and 15 minutes after.
15 minutes before: Make sure you are liking, commenting and interacting with other posts that are “similar” to what you are about to upload. Ie. if you’re running a cafe, jump on, search the hash tag #BrisbaneCafe or look up other popular locations and interact with these posts. They can be tagged images, searched by hash tags or even via the geo-tag itself. Once you upload your photo, because your photo is in relation to those you have just recently interacted with, Instagram will see this as a “hot post” and you’ll be ahead of the game.
The first 15 minutes of sharing your photo are the most crucial. Make sure you are replying to and liking comments within this time frame.
5. CUSTOMISE YOUR BIO
How many times has someone asked you, “Have you been to XYZ?” And you automatically whip out your phone and the first thing you respond with is “No, let me look up with their Instagram.”
I’m calling it now, Instagram is the new Google. Every account has a customisable profile heading. Think of that as an extension off a Google Search Bar, and what would someone type in to find your product / business / service.
Ie. if you’re a Brisbane hairdresser, your business name may be your Instagram handle, but you might want to include “Brisbane Hairdresser in Paddington” in your custom bio.
ALSO - prioritize your information and make sure the first two lines of text in your bio explain who you are and include a compelling call to action.
There you go! My fave top tips to help boost your likes and reach almost IMMEDIATELY. Have you found any hacks that work for you? Is there something you would like us to dive into further? Drop me a comment in the box below xx